Adult – Super Premium Fish & Potato with Itch Ease Subscription

From £55.09 every 3 months

SKU: SUB/FAX Category:

FAST delivery within two working days on all dog food orders within the UK

Vet approved hypoallergenic formula that supports healthy digestion and combats itching, hair loss and ear problems too – a great complete food for all dogs 

This super premium adult fish and potato food provides all of your dog’s nutritional needs. Formulated with a grain free blend of fish and fish oils, it supports healthy digestion and can combat allergies thanks to the unique Itch Ease blend.


  • Hypoallergenic and perfect for dogs with a sensitivity to beef, pork, lamb, chicken, soya, dairy, eggs, yeast, cereals, wheat and wheat gluten
  • No artificial colours or preservatives
  • Formulated with an intelligent blend of hydrolysed fish, fish meals and fish oil to help promote digestibility
  • Contains high levels of Fish and Potato for optimum palatability and small, firm stools
  • Contains Omega 3 & 6 essential fatty acids, zinc and biotin to help maintain a healthy skin and coat
  • Vitamins and minerals helps maintain a healthy immune system
  • Itch Ease is a unique blend of herbs which may help alleviate “allergic signs such as itching, hair loss and mucky ears”

WORKING DOGS – 15Kg bags

Working dogs assist us in performing specific tasks, for example, Police and Military dogs search and detection dogs, herding, hunting, rescue and so on. Breeds and types of working dogs vary greatly, for instance, Labradors and Cocker Spaniels are known for their ability to use their nose effectively and consequently used within the security World for searching tasks.
Please note all our recipes stay the same whether in 6kg 12kg or 15kg (working dog) bag. The 15kg working-dog feed bag option is Zero Rated (VAT).


Feeding Guide

Weight of Dog (kg) Grams per day
1 – 5 35 – 110
5 – 20 110 – 300
20 – 30 300 – 410
30+ 410 +

*These guidelines should be adapted to take into account breed, age, temperament & the activity level of the dog. Introduce The Dog Man’s Choice gradually over a period of 5-7 days. If you have any questions then please call us.


44% Fish (Salmon 18%, Salmon Meal 8%, Blended Fish Meal 8%, Trout 7%, Salmon Oil 1.65%, Salmon Gravy 1.65%), 36% Potato (Dried Potato 18%, Dried Sweet Potato 18%), Pea Starch (7%), Sugar Beet Pulp, Lucerne, Sunflower Oil, Minerals, Vitamins,Itch Ease (0.3%)

Analytical Constituents:
  • Crude Protein 23%
  • Crude Oils & Fats 12%
  • Crude Fibre 3.5%
  • Crude Ash 8%
  • Omega 6 2.6%
  • Omega 3 1.7%

Vitamin A (as retinyl acetate) 15,000 IU/kg, Vitamin D3 (as cholecalciferol) 2,250 IU/kg, Biotin 150 mcg/kg; Trace Elements: Ferrous Sulphate Monohydrate 167 mg/kg (Iron 50 mg/kg), Zinc Sulphate Monohydrate 139 mg/kg (Zinc 50 mg/kg), Manganous Sulphate Monohydrate 109 mg/kg (Manganese 35 mg/kg), Cupric Sulphate Pentahydrate 60 mg/kg (Copper 15mg/kg), Calcium Iodate Anhydrous 1.64 mg/kg (Iodine 1 mg/kg), Sodium Selenite 0.67 mg/kg (Selenium 0.3 mg/kg)

Additional information

Weight N/A
Further information

For any further information on The Dog Man's Choice then please contact us and we will be able to help you or consult a nutrition advisor on your behalf


Introduce slowly for example and gradually introduce The Dog Man's Choice over a period of 5-7 days.

Portion size

The amount you feed a dog varies and the information on the bag is only a guide.

Bag size

12kgs, 15kg

Subscription Frequency

1 Week, 2 Weeks, 3 Weeks, 4 Weeks, 5 Weeks, 6 Weeks, 8 Weeks, 12 Weeks

1 review for Adult – Super Premium Fish & Potato with Itch Ease Subscription

  1. Stuart Ayre

    I have moved over to The dog man’s choice fish and potato. To be completely honest I cannot believe the difference as my dog loves this food. Before trying the dog man’s choice I had tried lots of different kibble, plus tinned meat and even a raw food diet but my dog just wasn’t that interested.

    Until I tried the fish and potato my dog wasn’t eating it’s full daily allowance. On the first day of having the fish and potato my dog ate her full daily allowance and has done since I got the food 8 days ago.

    Another dog sniffed out the fish and potato whilst I was out walking my dog and would not leave me alone. After asking the owner if I could feed her dog I gave some to this Labrador and again the Labrador loved the food. The owner had treats but the Labrador kept coming back to me for more. The owner then said my dog prefers your treats to mine. I then informed the owner that it was kibble not treats.

    So for me that is a true testament on the quality of this fish and potato kibble.

    So I can’t imagine swapping to anything else as I’ve tried the rest but I’m sticking with the best.

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