THE DOG MAN TRAINING REWARD SYSTEM
Structured rewards within a training system
At The Dog Man®, we don’t use treats in the same way most people do. Treats are not given randomly or simply because a dog looks cute. They are used as structured rewards within a training system.
For more than 30 years our approach has been simple:
1 – Remove the food bowl
2 – Engage the dog
3 – Reward behaviour
Dogs learn best when food is earned through focus, engagement and cooperation. This is why our training programmes use the dog’s daily food allowance as the foundation, supported by carefully selected training rewards that reinforce behaviour at the right moment. Our training reward bundles are designed to make this system easy for owners to follow.
Why use training rewards
While much training can be done using the dog’s normal food, there are times when a higher-value reward helps reinforce behaviour more clearly.
Examples include:
- Practising recall outdoors
- Training around distractions
- Reinforcing breakthrough moments
- Maintaining engagement during longer training sessions
Our 80/20 high-meat training rewards are specifically designed for this purpose.
They are small, highly palatable and ideal for repeated training exercises.
THE DOG MAN TRAINING STARTER KIT
If you are starting the system for the first time, our Training Starter Kit provides the essential equipment used in The Dog Man training method.
The starter kit includes:
- Dog Gone Good Rapid Reward training pouch
- Starmark professional clicker
- Kong (choose the size or type suitable for your dog)
This gives you the core tools needed to begin structured reward training. Training reward bundles can then be added separately depending on how much training you plan to do.
TRAINING BUNDLES DESIGNED AROUND REAL DOGS
To make things simple, we’ve created a range of training reward bundles based on how dogs are actually trained.
Each bundle provides approximately 30, 60 or 90 days of structured training rewards for the average dog when used alongside their regular food.
These bundles combine our most popular 80/20 training rewards with optional functional support treats, helping owners follow The Dog Man training system with confidence.
30 DAY
TRAINING REWARD BUNDLE
1× Fish Training Reward (500g)
1× Poultry Training Reward (500g)
2x Function Support Treats (100g each)
Ideal for getting started with structured reward training.
Provides approximately one month of daily training rewards when used alongside your dog’s normal food allowance.
60 DAY
TRAINING REWARD BUNDLE
MOST POPULAR
2× Fish Training Reward (500g each)
2× Poultry Training Reward (500g each)
3x Function Support Treats (100g each)
Our MOST POPULAR option for owners training their dogs regularly.
Provides approximately two months of structured training rewards and offers excellent value for consistent training.
90 DAY
TRAINING REWARD BUNDLE
3× Fish Training Reward (500g each)
3× Poultry Training Reward (500g each)
5x Function Support Treats (100g each)
The complete reward system for longer-term training progress.
Provides approximately three months of daily training rewards for the average dog following The Dog Man training method.
FUNCTIONAL TRAINING SUPPORT
Alongside our core training rewards, we also offer a range of functional support treats. These are best used at the end of a training session, often inside a Kong or enrichment activity, helping the dog settle and relax after work.
Functional support options include:
- Calm support
- Digestive support
- Immune support
- Skin & coat support
- Dental support
These treats are designed to support recovery and calm behaviour after training, rather than being used repeatedly during training sessions.
SIMPLE TIP FROM CRAIG
Training rewards should never replace your dog’s normal diet. They should always be used as part of the dog’s daily food allowance, helping reinforce behaviour without overfeeding.
Consistent structure creates confident, responsive dogs.
CRAIG – THE DOG MAN®
Dogs don’t work for food bowls.
They work for engagement, clarity and reward.
TRAINING WITH THE DOG MAN®
The Dog Man’s Choice® training rewards are designed to support the training methods developed by Craig Flint – The Dog Man®.
While these rewards can be used by any dog owner, they are most effective when used as part of a structured training system where dogs earn food through engagement, focus and cooperation.
If you would like to learn how to apply this approach with your own dog, you can explore The Dog Man® training programmes and guidance.
Training support includes:
- Behavioural coaching
- Structured reward training methods
- One-to-one training programmes
- Online training guidance
Visit The Dog Man® training website to learn more about Craig’s training philosophy and programmes.
