50%+ Meat at affordable prices – No artificial colours or preservatives


Our ingredients are ethically sourced with 100% provenance meaning you can trace each ingredient back to its source.

For a natural diet that supports easy digestion, try The Dog Man’s Choice’s range of grain-free dog foods. Not only are these recipes delicious, but each specially prepared blend is also highly nutritious too. Your dog won’t fail to love dinner time!

All our Grain Free recipes are supplied in compostable, eco-friendly bags at no additional cost.

What goes into our premium grain free dog food?

Let’s break it down


A good protein source is crucial. The type of protein, its source and digestibility are very important for your dog’s health.

Meat is the best form of protein for dogs, while a balance of amino acids derived from animals and plants combine for optimal performance. Once a protein is ingested, it is broken down into individual amino acids that are used as building blocks for healthy growth and repair of tissue.

Great protein sources are salmon, trout, chicken, lamb and duck

Omega 3 & 6 are essential for many aspects of health including skin and coat condition, brain function, eye health and reproduction.


Carbohydrates are a good source of energy and consist of easily digestible starches and more complex carbohydrates such as cellulose (fibre). Potato, rice and peas are all good sources encouraging lower feeding requirements and smaller, firmer stools for dogs.


Vitamins are necessary for the long-term health of your dog and can create an antioxidant effect to fight the signs of ageing. Minerals are essential for healthy bones, skin and overall cell function.

Additional high performance ingredients can be added to diets as required for specific nutritional benefits:

  • MOS & FOS
    For gastrointestinal health and performance.
  • Glucosamine, Chondroitin & MSM
    To promote the maintenance of joints.
  • Yucca
    To aid digestion and reduce faecal odours.
  • Itch Ease®
    A unique blend of herbs which may help alleviate allergic signs such as ear itching, hair loss and mucky ears.