Super Premium
Dog Food

Skin & Coat It contains Omega 3 & 6 essential fatty acids to help maintain healthy skin & shiny coat. Naturally Preserved No added artificial colours, flavours or preservatives, naturally preserved using rosemary extract. Immune System It contains vitamins and minerals to help maintain a healthy immune system.

Fantastic Nutrition Your dog should have the best nutrition. We use fresh meat cooked slowly at low temperatures, protecting the protein. After all, your dog deserves the best!


What goes into our premium hypoallergenic dog food?

Let’s break it down


A good protein source is crucial. The type of protein, its source and digestibility are very important for your dog’s health.

Meat is the best form of protein for dogs, while a balance of amino acids derived from animals and plants combine for optimal performance. Once a protein is ingested, it is broken down into individual amino acids that are used as building blocks for healthy growth and repair of tissue.

Great protein sources are salmon, trout, chicken, lamb and duck

Omega 3 & 6 are essential for many aspects of health including skin and coat condition, brain function, eye health and reproduction.


Carbohydrates are a good source of energy and consist of easily digestible starches and more complex carbohydrates such as cellulose (fibre). Potato, rice and peas are all good sources encouraging lower feeding requirements and smaller, firmer stools for dogs.


Vitamins are necessary for the long-term health of your dog and can create an antioxidant effect to fight the signs of ageing. Minerals are essential for healthy bones, skin and overall cell function.

Additional high performance ingredients can be added to diets as required for specific nutritional benefits:

  • MOS & FOS
    For gastrointestinal health and performance.
  • Glucosamine, Chondroitin & MSM
    To promote the maintenance of joints.
  • Yucca
    To aid digestion and reduce faecal odours.
  • Itch Ease®
    A unique blend of herbs which may help alleviate allergic signs such as ear itching, hair loss and mucky ears.