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For over three decades, Craig Flint — better known as The Dog Man® — has dedicated his life to understanding dogs. From professional working K9s to family companions, Craig has trained, coached, [...]

The Dog Man’s Choice Dental Functional Treats are specially formulated to support your pet’s oral hygiene while still being a tasty reward. Made with 46% freshly prepared turkey and 4% wild boar, [...]

Grain-free immune support dog treats with duck, chicken, beta glucans & omega 3. Helps strengthen natural defences and overall health from 12 weeks of age. Read More

The Dog Man’s Choice Skin & Coat Functional Treats are designed to keep your pet’s skin healthy and their coat glossy. With 45% freshly prepared salmon and 5% trout, plus omega 3, zinc, and [...]

Discover why dogs are thriving on Peptide Plus® – the premium food packed with collagen peptides, salmon, trout, and Omega-3s. Support healthy skin, reduce itching, and achieve a glossy coat with [...]

Grain-free treats enriched with MOS & FOS prebiotics, Enterococcus faecium probiotic, cellulose/fibre, nucleotides, and vitamins to promote gut balance, consistent transit, and [...]

Kibble Size & Packs Approx. 15.5 mm × 10 mm | Approx. 185 pieces | 70 g pouch

• Calming dog treats from 12 weeks – safe for [...]

Built for power trusted by The Dog Man® Key Benefits

• Ultimate [...]

Key Features & Benefits

• Positive Reinforcement Made Simple: Developed by Starmark Academy experts and used by The Dog Man® [...]

The Professional Trainers Choice  The Dog Gone Good Rapid Reward Treat Bag is the professional trainer’s choice – durable, practical, and [...]

Because dogs deserve more than just food — they deserve innovation. At The Dog Man’s Choice, we’ve spent decades training, handling, and working with dogs at the highest level. So when we [...]

Coming This August – Trusted by Us Tailored for Them. Peptide Plus is a revolutionary new dog food range developed by one of Europe’s most advanced and trusted pet food producers. With a [...]

The Dog Man’s Choice: Science. Trust. Performance. There’s dog food — and then there’s premium, science-led dog nutrition. In a market flooded with cheap kibble and supermarket brands, The Dog [...]

Introducing Peptide + Gold Standard Revolutionary Dog Food That Owners Want Launched July 2025 Peptide Plus is a revolutionary new dog food range developed by one of Europe’s most advanced and [...]