For over three decades, Craig Flint — better known as The Dog Man® — has dedicated his life to understanding dogs. From professional working K9s to family companions, Craig has trained, coached, and supported thousands of dogs and their owners across the UK. What he learned over those years is simple but profound: when it comes to behaviour, performance, and long-term health, everything begins with nutrition.
Why The Dog Man’s Choice Was Created
After seeing so many dogs struggle with poor diets, inconsistent quality, and confusing marketing claims, Craig set out to create something honest — a food that owners could trust and dogs could thrive on. The result was The Dog Man’s Choice: a premium, British-made range of high-meat, grain-free dog foods developed to replicate the natural, ancestral diet that dogs are built for.
Each recipe is crafted using freshly prepared, responsibly sourced meat and easy-to-digest carbohydrates, ensuring complete and balanced nutrition in every bowl. The food is manufactured in one of Europe’s most advanced and sustainable pet food facilities, meeting human-grade production standards and using environmentally conscious packaging — including fully compostable bags across the range.
Science Meets Experience: The Power of Peptides
At the heart of Craig’s nutritional philosophy is innovation — and that’s where Peptide Plus™ comes in. Using bioactive collagen peptides, this advanced formula supports joint health, skin condition, coat quality, and overall vitality. Combined with his 30-plus years of hands-on canine expertise, Peptide Plus™ bridges the gap between science and real-world results.
A Range for Every Dog
The Dog Man’s Choice now includes four expertly tailored ranges, each designed to meet specific needs:
- Peptide Plus™ – peptide-enhanced recipes targeting coat, skin, joint, and digestive health.
- Superior Range (65% meat) – rich, high-protein recipes for total body performance and vitality.
- Select Range (50% meat) – balanced daily nutrition for active, healthy dogs.
- Hypoallergenic Range (35% meat) – gentle, sensitive recipes for dogs with intolerances or delicate digestion.
From puppies to seniors, and from toy breeds to working dogs, there’s a formula to suit every stage and size.
The Dog Man Difference
The Dog Man’s Choice isn’t just another pet food brand — it’s a product born from passion, integrity, and evidence-based understanding. Every ingredient, every ratio, and every range has been created with the same purpose Craig brings to his behavioural training: to help dogs live calmer, healthier, and happier lives.
Backed by science, trusted by professionals, and loved by dogs — this is nutrition with purpose.
The Dog Man’s Choice: because when you know better, you feed better.
