NEW small breed recipe 

Why are small-breed dogs becoming increasingly popular?

For several years, the popularity of small-breed dogs has increased. Recent research revealed that 51% of dogs now weigh less than 10 kilograms in the UK. In addition, small-breed dog ownership is projected to be 59% of the total dog population in 2022. 

Smaller breed dogs are often easier to fit into modern lifestyles than larger dogs while thriving in urban environments. Experts believe that due to stagnating wages and smaller homes, often without gardens, owners increasingly select smaller breeds of dogs. In addition, a small dog needs about one-quarter of the daily calories of a giant dog, so they are far cheaper to own.

Vets’ bills also tend to be less for smaller animals. In addition, some small breeds (but not all) require less exercise, which is also a factor as people work longer hours and have more commitments.

With the popularity of small-breed dogs increasing, the requirements

for dedicated small-breed dog recipes are rising. The pet food industry has accommodated those needs by improving small breed formulations. 

Why do small-breed dogs require a specific recipe?

People often need to be aware that small-breed dogs’ nutritional needs differ from those of medium and large breeds, apart from the need for smaller kibble!

Not all breeds of dogs are the same; this is why different size dog breeds have other diets. Pet owners must understand the key differences when choosing the best food for their companions.

Small breed dogs have a faster metabolic rate than large breeds, linked to a greater ratio of body surface area to body weight. This means they have much higher energy requirements per kilogram of body weight. Therefore they need food with a higher calorie content that is nutrient-dense.

From the puppy stage to senior years, smaller dogs require food with the right calories for their active lives. This means they can use less food; the feeding guide on the back of the packaging provides the correct amount for a dog’s body weight. In comparison, larger dogs eat more, but the food is less nutritionally dense.

Anatomically, small breeds also have smaller stomachs, so they can’t consume large meals. Due to this, it’s essential to feed

a small breed diet is specifically designed to support their nutritional requirements to gain a smaller portion of their needs.

Our NEW Superior 65 Provenance Range 

The Dog Man’s Choice NEW Superior 65 range includes recipes with the finest freshly prepared raw meat gently cooked to protect the valuable protein.

High digestibility is especially important for small breeds to ensure ease of digestion in their tiny tummies. This is why each recipe has been formulated with high-quality and highly digestible freshly prepared proteins plus a blend of nutritiously beneficial Superfoods.


Superior  Scottish Salmon with Dill, Spinach, Fennel, Asparagus & Tomato

FAST RELIABLE and unrivalled DPD delivery service within two working days or less on all dog food orders within the UK

65% of Total Salmon
Rich in essential amino acids, vitamins & minerals to support everyday health and well-being.

Minimum 35% Freshly
Prepared Scottish Salmon is a Responsibly sourced and highly digestible protein source.

Superfood Blend
A blend of 5 carefully selected superfoods each with its own unique benefits.

Naturally Occurring Collagen
Collagen is found in freshly prepared ingredients and helps maintain healthy joints and skin.

Digestive Health
Pre-biotics MOS and FOS benefit the growth of healthy gut bacteria and support digestion.

Grain Free Recipe
Recipe formulated without grains.

Click here to view our NEW Superior 65 Range 

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