THE POWER OF PEPTIDES
Our peptide technology process enhances the digestibility and bioavailability of freshly prepared meat.
We have developed a unique process that involves cooking fresh meat and fish ingredients in the presence of a natural enzyme, which breaks down proteins into smaller peptides.
The size of peptides play a crucial role in protein digestibility and absorption.
When protein is not effectively absorbed, it leads to a reduction in nutritional value.
SKIN & COAT CARE
The condition and appearance of a dog’s skin and coat serve as immediate indicators of its overall health and well-being.
Canine dermatological disorders have been recognised by veterinary surgeons as a major issue in small animal practice, with an estimated 15–30% of the dog population worldwide affected by skin conditions.
WEIGHT CONTROL & JOINT CARE
Maintaining a healthy weight in dogs is essential for long-term everyday health and well-being.
Clinical studies have found that up to 65% of dogs are obese or are above their ideal weight. Excess weight can have adverse effects on health and welfare by increasing the risk of diseases, causing functional impairment, shortening lifespan, and reducing overall quality of life.
GASTROINTESTINAL DIGESTIVE CARE
The main role of the digestive (gastrointestinal) tract is to digest food and absorb the nutrients to use for energy, growth, maintenance and repair.The digestive tract also provides a barrier between the external environment and the dog’s internal environment, keeping out potentially pathogenic organisms and harmful substances.
NUTRITION
Diet is the cornerstone of a dog’s well-being. Providing the right nutritional balance is fundamental to their health, happiness and performance.
Over the last 30 years, The Dog Man has professionally worked, trained and coached thousands of dogs – developing a unique insight into the importance of high-quality food intake.
People now widely accept that ‘you are what you eat’. Your dog is the same.
Unfortunately, our dogs’ health and well-being are threatened by their closest friends – their owners. Not deliberately – but through a lack of knowledge and understanding and often a desire to please. Ultimately we must remember that dogs are domesticated carnivorous mammals and thrive on fresh meat.
They depend on you for the quality and composition of their food intake. Completely.
However, many ‘complete’ dog foods simply fail to provide the necessary nutrition for your dog’s health.
THE SOLUTION
To combat the inconsistency in quality seen across the dog foods available today, The Dog Man now offers his solution The Dog Man’s Choice – guaranteeing consistent quality and a premium diet to his clients’ and customers’ dogs.
THE DOG MAN’S CHOICE IS THE RESULT
Pioneering nutrition inspired by the ancestral diet of dogs, with high meat content (minimum 50%) combined with vegetables and functional peptides, every bowl delivers complete nourishment and vitality.
Your dog’s health, skin, digestion, and longevity depend on what you feed — and The Dog Man has made that choice simple with the advanced Peptide Plus™ and Superior ranges.
Blending Craig’s 30+ years of canine expertise with cutting-edge nutritional science, The Dog Man’s Choice gives owners total confidence in what goes into their dog’s bowl.
Each recipe is rich in freshly prepared, locally sourced meat proteins, bioactive collagen peptides, and highly digestible carbohydrates — creating a nutritionally complete diet that supports joint, skin, coat, and gut health.
Proudly 100% British, every product is produced in Europe’s most advanced, sustainable pet-food facility — meeting human-grade production standards. The fresh meat used is human-grade quality.
The Dog Man® works directly with expert canine nutritionists to ensure every formula delivers measurable results — so you can feed with confidence, knowing your dog is getting superior nutrition, every meal, every day.
